If you want to be successful in seo, then first you have to be very understanding of the operation of search engines and how to improve your seo skills. You can be an SEO specialist if you just determine to know about SEO. Try to find some SEO expert and asked for advice frequent SEO forums and try to read stuff and asked for questions. Experienced is a best teacher so you must try to implement what you have learned.
For example, Instead of keyword Loan choose keywords like Bank Loan, Equity Loan, Student Loan, Home Loan etc.
2. Best SEO practice is to get at least one of your primary keywords in domain or sub domain name of your website.
You can use hyphens (-) or (,) to separate multiple keywords.
3. Get your second or third keywords in your directory name and filename.
4. Keep your webpage free from any syntax error, declare document type at the beginning and validate your HTML and CSS because search engine don’t like pages with too many errors.
5. Give a short Title in of your page in 3-9 words maximum in length containing your primary keyword.
Remember it will be displayed in search results so choose wisely.
6. Try to include your most important keyword phrases in heading tags on your page if you can but keep in mind it should not be exactly same as title of your page.
You can use tag for specifying anything important.
To reduce size of heading use CSS.
7. Specify Meta keywords in heading of document. Limit it to 15 to 20 words. Although not all the search engines give importance but there is no harm doing it.
8. Write Your Meta Description tag attractive containing keywords because it will appear on the search engine result pages.
9. Use text for navigation menu instead of using images or Java scripts.
10. Try to include your most important keyword in hyperlinked text and text and text that immediately precedes or follows the hyperlink.
Do not use same keyword always use synonyms at few places.
Keep on searching about SEO. Apply the process that you learn. Observe if its effective. And keep on participating in all webmaster forums with SEO thread. Web CEO is free and helped me learn SEO a lot... I recommend it, but there's always other good alternative if want to learn SEO... read blogs, forums and maybe you can start off by reading the Official Google's Search Engine Optimization Beginner Guide.
